In today’s eCommerce landscape, shoppers expect quick, seamless transactions. However, the traditional model of B2B selling relies heavily on Sales Reps operating in the field.
While this approach is an important element in achieving success, it doesn’t have to apply to every sale. Most B2B organizations now rely on a healthy mix of products sold by their team in the field along with additional products available to customers for purchase online.
Streamlining your sales models can free up valuable business resources with friction-less e-commerce channels for selling products directly to your customers in the following ways: Continue reading →
All this marketing technology is nothing without a strategy
With the rise of digital channels and platforms, there are more marketing technology solutions available than ever before, more than 5,000 software solutions available for marketers in 2018.
But all this marketing technology is nothing without a strategy. Ultimately, a marketer’s goal is to increase sales and drive customer retention.
The biggest challenge is aligning new technology with your marketing strategy to connect with the people you want to buy from your company. If you’re a business owner, you need to consider how this technology is going to help drive customer engagement at each stage of the buyer’s journey and customer experience. Adding a new tool isn’t useful unless you know how it will work to drive new revenue.
At the end of the day, regardless of whether you’re in marketing for a business-to-business (B2B) or business-to-consumer (B2C) business, it’s about creating human-to-human (H2H) connections.
Here are six reasons the future of marketing is human-to-human (H2H).
Consulting Marketing Director Services: Focused on your marketing projects that matter most, those that help generate new sales.
Time for a Marketing Director? SOS Direct owner David Schwartz takes charge of your marketing, everything from digital media to trade shows, so that you can spend more time running your business. With David’s over 15 years of sales and marketing experience the focus is on the marketing projects that matter most, those that help generate sales while strengthening your brand.
We have over 15 years experience in food and beverage marketing including specialty coffee. Not only do we provide fresh marketing strategies and tactics but also we manage your marketing projects including working with any graphics and marketing associates you may currently have. With SOS Direct, you get all the benefits of a skilled and professional marketing director without the cost of employee benefits and perks.Continue reading →
“Get 2 really top pieces of new business rather than 100 minor orders”
illy Caffé, established in 1933 in Trieste, Italy is a global leader in premium espresso coffee, available in over 60 countries.
While a favorite with home espresso machine users, illy has built a successful multi-channel food service business. From the very beginning, they developed a simple, effective, and unique trade show strategy built around their equally unique brand.
illy Trade Show Objectives, Strategies, and Tactics: Objectives:
To be visible within the marketplace
To demonstrate illy’s success and leadership within its own marketplace
To meet and retain existing clients
To identify new leads that will generate long-term business
To maintain consistency against competitors that exhibit sporadically or infrequently
To occasionally launch new products – launching at a show is best