How Peet’s Keeps Up And Stays Ahead

When you pioneer an industry, how can you continue to stay disruptive for generations to come? Just ask Peet’s Coffee, the over 50-year-old coffee company fighting to stay relevant and appeal to craft coffee-chugging Millennials.

Over fifty years ago, Alfred Peet opened the very first Peet’s Coffee shop. The year was 1966, when coffee from a can was the norm. From his shop in Berkeley, Calif., the Dutch immigrant began hand-roasting coffee beans in small batches, creating bold and complex blends that were unlike anything in the American market.

That was the beginning of the specialty coffee movement.

Today, the question at Peet’s Coffee is how to keep ahead of that movement while staying true to its brand. As demand for specialty coffee has exploded, so has the competition.

Here are 5 key lessons from Peet’s entrepreneurs can use as they look to grow their business. Continue reading

What illy Knows About Trade Shows

“Get 2 really top pieces of new business rather than 100 minor orders”

illy Caffé, established in 1933 in Trieste, Italy is a global leader in premium espresso coffee, available in over 60 countries.

While a favorite with home espresso machine users, illy has built a successful multi-channel food service business. From the very beginning, they developed a simple, effective, and unique trade show strategy built around their equally unique brand.

illy Trade Show Objectives, Strategies, and Tactics:
Objectives:

  1. To be visible within the marketplace
  2. To demonstrate illy’s success and leadership within its own marketplace
  3. To meet and retain existing clients
  4. To identify new leads that will generate long-term business
  5. To maintain consistency against competitors that exhibit sporadically or infrequently
  6. To occasionally launch new products – launching at a show is best

Continue reading

Knowledge Is Power: New SOS Sleuth Offers B2B Key Account Market Research Service

Sleuth is our Key B2B Account Prospect Market Research service. It is focused on providing a 360 degree view of critical key account data and insight for the purpose of scoring, opening, nurturing, and closing key B2B account prospects.

Key account prospects are the big accounts, the ones that are hard to get. In specialty coffee they include restaurant chains, corporate and institutional food service, c-store chains, hospitality, retail/grocery chains, and any other large target you may be interested in.

The benefit of Sleuth is speed and results: Provide a more expeditious, efficient, and analytical process than most sales teams now use to increase revenue and customer acquisitions within shorter sales projection timelines. Continue reading

Accelerate B2B Channel-Based Sales Cycle

You’ve got prospective B2B sales in your pipeline, but they need to close for you to make your target. And the end of the month is coming. How do you accelerate the pipeline?

In order to close pipeline sales faster, you need to speed up the sales process by getting expert help in doing a better job in lead scoring, knowing your target customers’ interests and pain points, and building a relationship through lead nurturing.

Here are the key ways SOS helps clients accelerate closing channel-based pipeline sales: Continue reading