From our 15+ years working with specialty coffee, food, and beverage businesses, these are the 12 critical steps we have developed that work to get a successful wholesale business going and growing:
- Set your sales objectives
- Research competitor wholesale pricing
- Define your wholesale sales channels
- Determine your existing product offering viability
- Define your Unique Selling Proposition
- Determine your wholesale sales progress and reporting
- Define a wholesale sales and marketing plan
- Obtain a qualified prospects list
- Design and execute your wholesale marketing campaign
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David Schwartz
CEO, SOS Inc.
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