Marketing for Small Business

Consumer Marketing: Sell a Lifestyle Not the Product

What does “sell a lifestyle” really mean?

Everyone has their favorite make of car, their favorite clothes designer and favorite vacation venues. What we buy and who buy from is an important part of who we are, no matter age, income or where we live. Identifying and connecting with those preferences is the single best way to grow your business.

But what does “sell a lifestyle” really mean? Continue reading