“David sized up my sales and marketing problems very quickly. He offered sensible and affordable solutions and he knows the business. Never had anyone do that before”
SOS Client Case History Examples
1. We Create Growth
Coffee Allied Products Company*
Unprofitable foodservice sales
We cut foodservice packaging and marketing costs saving over $58,000, re-brand and re-market core best sellers to new, more targeted prospects utilizing digital media with limited-time promotions. We worked with sales groups to increase accountability, management reporting accuracy, and provide business development lead generation and strategic marketing support.
Steady month-over month sales increases due to new products and channels, better more efficient sales lead processes.
“Stick with your core business in this uncertain economy and look for your hidden product and service assets that can be applied to new sales channels. These assets may include those that can be rebranded and reformulated. Do not use in-house marketing resources for this, work with an outside industry expert and branding/product specialist to move a project like this along so that it does not get pushed to the ‘back burner’ due to day-to-day pressures”.
2. We Increase Cash Flow
Coffee Roasting Company*
Top line flat/declining revenues over 2 years
Our analysis discovered no structured new product strategy other than from whim of owner. We set up a new product development discipline, developed and implemented fast re-purposing of existing product line including new branding, refurbished the sales rep and distribution network, established and implemented consistent, relevant, and professional digital marketing to buyers and consumers channels.
38% increase in revenue within 6 months of start of program and a continued increase over 18 months.
“Add more sales channels to increase cash flow. For example, along with normal or higher margin items, consider higher volume, lower margin B2B channels such as private label working with distributor/retail partners. Rebrand these higher volume items if necessary to avoid sales channel conflicts, which are normal in a multichannel sales ecosystem. Insisting on ‘full boat’ margins on everything will sink your ship (unless you are Apple Computer – and even they are developing lower cost items)”. Don’t know anybody to partner with? Walk the trade shows. No time or your sales people too busy at the shows or in the field? Hire an industry expert business development expert to do it”.
3. We Beat Your Competition
Coffee Equipment Company*
Declining sales due to more aggressive and lower priced competition, lack of brand awareness, poorly strategized digital marketing, and business reliant on holiday season sales with poor cash flow off season.
We did a SWOT Analysis which revealed strengths, weaknesses, opportunities, and threats. From the data we built a large subscriber database for use with aggressive, ongoing email marketing and focused our marketing strategy on benefits of the client’s premium, more profitable products. We hired in-house sales to follow up on wholesale email leads generated by SOS Drip Funnel Marketing, selling to upscale coffee and gourmet shops willing to pay more for premium equipment.
Results: Increased food service sales by 26% in first year, increased monthly, non-seasonal, cash flow by 32%.
“Rather than relying only on your sales people and staffers for their opinions, get market research done from an industry expert on your competitors including SWOT analyses. The data will reveal what you will need to do next”.
*Due to client NDAs, client names are not shown
Find Out What SOS Can Do For Your Business
Specialty Coffee Industry Business Development Marketing