Client:
Blended iced coffee manufacturer

Problems:
~Strong competition
~COVID-19 market conditions
~Resistance to change

SOS Solution:
Increase market share with new high value brand
~Develop lower cost and pricing structure, higher quality control, less costly packaging
~Rebrand with new brand identity
~Market with new high value message
~Email marketing to 10,000 cafes, other prospects
~Trade ads on Facebook and Instagram
~Email and phone followups to email “click” prospects

Results:
$1.5 million in sales within 18 months