Client Case History: Wholesale

Client:
Blended iced coffee manufacturer

Problems:
~Strong competition
~COVID-19 market conditions
~Resistance to change

SOS Solution:
Increase market share with new high value brand
~Develop lower cost and pricing structure, higher quality control, less costly packaging
~Rebrand with new “barista” identity
~Build new e-commerce website
~Market with new high value message
~Email marketing to 8,000 cafes
~Trade ads on Facebook and Instagram
~Email and phone followups to email “click” prospects
~Frequent sales promotions

Results:
$1.5 million in sales within 18 months

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