SOS Drip Lead Generation Email Marketing

Client:
Blended iced coffee manufacturer

Problems:
~Strong competition
~COVID-19 market conditions
~Resistance to change

SOS Solution:
~SOS Drip Lead Generation Email marketing to 10,000 cafes, other prospects
Not the same as sending out email newsletters, Drip Email Marketing actually takes the place of and speeds up the process of sales prospecting. Our drip email campaigns are designed to attract prospects with creative subject lines, visuals, and calls to action. Each unique to our clients’ brands. We developed the Drip process shown on this page (link to pdf version) with the help of client sales teams who wanted pre-qualified prospects to close.
~Develop lower cost-per-goods and pricing structure, higher quality control, less costly packaging
~Rebrand with new brand identity
~Market with new high value message
~SOS ROI Facebook Marketing

~SOS Lead Nurture + Followup

Results:
$1.5 million in sales within 18 months