Knowledge Is Power: New SOS Sleuth Offers B2B Key Account Market Research Service

Sleuth is our Key B2B Account Prospect Market Research service. It is focused on providing a 360 degree view of critical key account data and insight for the purpose of scoring, opening, nurturing, and closing key B2B account prospects.

Key account prospects are the big accounts, the ones that are hard to get. In specialty coffee they include restaurant chains, corporate and institutional food service, c-store chains, hospitality, retail/grocery chains, and any other large target you may be interested in.

The benefit of Sleuth is speed and results: Provide a more expeditious, efficient, and analytical process than most sales teams now use to increase revenue and customer acquisitions within shorter sales projection timelines. Continue reading

Accelerate B2B Channel-Based Sales Cycle

You’ve got prospective B2B sales in your pipeline, but they need to close for you to make your target. And the end of the month is coming. How do you accelerate the pipeline?

In order to close pipeline sales faster, you need to speed up the sales process by getting expert help in doing a better job in lead scoring, knowing your target customers’ interests and pain points, and building a relationship through lead nurturing.

Here are the key ways SOS helps clients accelerate closing channel-based pipeline sales: Continue reading

Drive Sales Through Channel Partner Marketing

A lot of specialty coffee industry companies use distributors and reseller partners to deliver their message and their goods to the end-customer in various B2B channels: Cafe, OCS, grocery, gourmet, restaurant, vending, c-stores, club stores, online resellers. However, many find that their partners are often lacking in driving new business and that they’re just handling that which is given to them.

At SOS, we work with clients to increase distributor sell through. Here are some useful tips we have learned. Continue reading

Why Your Trade Ads Don’t Work

It has nothing to do with the magazine or Facebook or Google, or any other form of media.

It has to do with what you have to say and how you say it.

Here are a few samples of headlines from recent coffee industry ads: “The Finest Coffee On Earth”, ”Absolutely Brilliant Coffee Brewers”, or my favorite “Create The Ultimate Vanilla Latte”. Continue reading