What We Do

SOS is a Business Development Marketing consultant specializing in sales growth and turnaround marketing with a focus in the Specialty Coffee Industry. We use research, analysis, strategy, planning, industry knowledge, experience, and creativity to help companies grow.

6 Email Marketing Myths Debunked

Email marketing has been around a long time, by internet standards, but remains in the top 3 online sales generators. Here are the top 6 email marketing myths debunked:

1. Email Marketing Is Old School And Doesn’t Work Any More
Not true. Industry surveys show that ROI from email marketing continues to outperform social media content, pay-per-click ads, trade shows, and everything else. Continue reading

B2B Sales: How To Know When You Are Too Dependent On One Customer

Sure, it’s great to have a big contract with a big company. But how do you know when you’re too dependent on that one relationship?

It happens like this: A young, growing business finally gets the call it longs for–a massive company (Wal-Mart, maybe, or Whole Foods, or whoever the dominant company is in the industry) wants their product or service. A lot of it. A big, big contract awaits. Heaven on a stick, right? Continue reading

5 Critical Signs You’ve Outgrown Your Marketing People

There’s no doubt that we all need to know how to choose the right marketing people. These could be anyone doing your marketing including marketing coordinators, interns with marketing degrees, sales people, a PR person, your distributor, or your website designer. Continue reading

6 Tips for Marketing to Millennials

There are currently 80 million Millennials in the U.S. Referred to as Generation Y, ages 22 – 40, they are nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market today. Here are 6 important tactics for marketing to Millennials. Continue reading