Specialty Food Company
Problem: Declining food service sales due to slow delivery, lower priced competition, lack of brand awareness, business reliant on holiday season sales with poor cash flow off season.
SOS Solutions: Setup tiered pricing structure, increased wholesale email marketing on benefits of premium products, hire in-house sales to cold call and follow up on email leads, sell to coffee and gourmet shops direct and through specialty distribution willing to pay more, and buy automated equipment.
Results: Increased food service sales by 26% in first year, increased monthly cash flow.
Coffee Allied Products Company
Problem: Unprofitable food service sales
SOS Solutions: Cut packaging and marketing costs saving $58,000, re-brand and re-market core best sellers to targeted prospects utilizing digital media with limited promotions. Work with sales groups to increase accountability, management reporting accuracy, and provide business development lead generation and strategic marketing support.
Results: Steady month-over month sales increases.
Specialty Beverages Company
Problem: Too many under-performing products and brands
SOS Solutions: Eliminate marginal products, re-brand and extend highest performing core brand into food service and retail adding new market driven products annually.
Results: Efficiencies and product line focus resulting in increase in overall revenues and well as cost savings.
Online Food Products Retailer
Problem: Too reliant on holiday season sales
SOS Solutions: Activate inactive customers, improve sales from existing customers creating new sales revenue stream 32% of sales from aggressive email marketing program.
Results: Increased website traffic utilizing Google Ads, upgraded website for SEO, and increased search engine referral sales by 28%.
B2B Food Products Company
Problem: Stagnant product line, declining Food Service sales, unsupervised and under supported sales reps, too much marketing money spent on unfocused PR, sampling, and events
SOS Solutions: Provide increased food service sales leads and follow up coaching to reps to increase food service sales to online and specialty distributors. Redirect PR monies to online food service sales promotions and business development support nationally.
Results: Quick increase in food service sales, sales morale, and revenues.
Client names withheld due to client confidentiality agreements
Contact us:
SOS Advisors
+1.760.636.4559
Email
