When a salesperson cold calls they usually get this response: I don’t know you, I don’t know your company, I don’t know your product, I don’t know what your company stands for, I don’t know your customers or your record and I don’t know your reputation.
Internet marketing enables you to engage customer prospects on their terms and when you do you increase your businesses visibility, awareness and trust within your industry.
Introduce yourself proactively by sending informative emails about your industry.
Engage in conversations on social media sites with followers that are related (or unrelated) to your brand. Your enthusiasm will keep the conversation going and followers coming back to your site.
People want to do business with those they like and trust. While selling your products, you are also selling yourself. When customers sincerely feel you care about what they want and need, they will feel secure about making the right decision in buying from you.
Companies and their leaders need to humanize their brands by building relationships within their communities in order to make the brand more relatable.
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