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What illy Knows About Trade Shows

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“Get 2 really top pieces of new business rather than 100 minor orders”

illy Caffé, established in 1933 in Trieste, Italy is a global leader in premium espresso coffee, available in over 60 countries.

While a favorite with home espresso machine users, illy has built a successful multi-channel food service business. From the very beginning, they developed a simple, effective, and unique trade show strategy built around their equally unique brand.

illy Trade Show Objectives, Strategies, and Tactics:
Objectives:

  1. To be visible within the marketplace
  2. To demonstrate illy’s success and leadership within its own marketplace
  3. To meet and retain existing clients
  4. To identify new leads that will generate long-term business
  5. To maintain consistency against competitors that exhibit sporadically or infrequently
  6. To occasionally launch new products – launching at a show is best

Continue reading →

Marketing Automation for Small Business

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Used with creativity and diligence, Marketing Automation can help small businesses better generate and qualify sales leads, shorten sales cycles, and provide better marketing accountability.

What Marketing Automation does – Provides more efficient sales prospecting:
Reduces length of sales cycles
Increases qualified sales leads
Increases marketing accountability
Increases number of closes in any given period
Increases top-line revenue in any given period Continue reading →

Embarrassed by the Look of Your Website?

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Embarrassed for email

About SOS Business Development: We are a marketing firm that does website development as a part of the business development process. With over 15 years experience, our client list includes companies you’ve heard of and many you haven’t. Most are in specialty businesses including coffee, food and beverage, tech, medtech, and B2B.

If your website looks outdated, doesn’t work on mobile, doesn’t rank very high on Google, can’t be updated without costly web developer fees, or for any reason you’re embarrassed by your website, it’s definitely time for a website update.

Or maybe you aren’t sure you need a new website. For useful tips, use the form below to request our informative report:  “10 Signs It’s Time for a Website Facelift”.

Are you curious about what it costs and what’s involved to upgrade your website?

Email me: davidschwartz@sosbusinessdevelopment.com
Call me: 760.345.5069
Fill out the form below:

Your Website: From Mild to Super

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Website designers and programmers holding your website back from becoming a super-site?

A super-site is:

  • Easy to upgrade from your desk or smartphone
  • SEO optimized for better search traffic results
  • Mobile friendly because 56% of your customers are on their smartphones
  • Easy to navigate because your customers want more info fast

Many companies need to be able to change and upgrade their websites on a daily or hourly or whenever they-need-to basis. If you’re constantly updating and making changes to your site, you need to be able to make those changes instantly in-house.

SOS Business Development can build a super website for you, using much of your existing content, that you can maintain and change quickly. And there is no need to learn code. If you are frustrated with your website, your website is a few years old, or you are paying too much for design changes contact SOS.

For more information:
SOS
Business Development
760.345.5069