SOS Report
By David Schwartz, Partner SOS Coffee Consultants
The health of a coffee business is not guaranteed forever.
Virtually all business owners or managers will face the daunting task of managing the recovery of a faltering business. Continue reading
There are currently 80 million Millennials in the U.S. Referred to as Generation Y, ages 22 – 40, they are nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market today. Here are 6 important tactics for marketing to Millennials. Continue reading
1. Your Service/Products Have Changed
If your products or services are no longer relevant because they are outdated or because the market has changed then it’s time to evaluate which direction your business will be heading into. Continue reading
Having a detailed and professionally crafted Marketing Plan with realistic and achievable short and long range goals is the single most important thing you can do to ensure the success of your business. Continue reading