If you are in the coffee business and send out emails, I probably get your email marketing campaigns; I subscribe to literally hundreds of coffee-related emails. From roasters, cafes, equipment companies, and online retailers, to allied products including syrups and cup sleeves. It’s good business to keep up and see what’s going on in the industry. The problem, however, is all the emails are “self centered”, as if the creators of these emails are in a bubble. Continue reading
In today’s eCommerce landscape, shoppers expect quick, seamless transactions. However, the traditional model of B2B selling relies heavily on Sales Reps operating in the field.
While this approach is an important element in achieving success, it doesn’t have to apply to every sale. Most B2B organizations now rely on a healthy mix of products sold by their team in the field along with additional products available to customers for purchase online.
Streamlining your sales models can free up valuable business resources with friction-less e-commerce channels for selling products directly to your customers in the following ways:
With the rise of digital channels and platforms, there are more marketing technology solutions available than ever before, more than 5,000 software solutions available for marketers in 2018.
But all this marketing technology is nothing without a strategy. Ultimately, a marketer’s goal is to increase sales and drive customer retention.
The biggest challenge is aligning new technology with your marketing strategy to connect with the people you want to buy from your company. If you’re a business owner, you need to consider how this technology is going to help drive customer engagement at each stage of the buyer’s journey and customer experience. Adding a new tool isn’t useful unless you know how it will work to drive new revenue.
At the end of the day, regardless of whether you’re in marketing for a business-to-business (B2B) or business-to-consumer (B2C) business, it’s about creating human-to-human (H2H) connections.
Here are six reasons the future of marketing is human-to-human (H2H).
1. Engagement is the new “contact form.”
Less than 1% of leads ever become revenue-generating customers. Continue reading
It has nothing to do with the magazine or Facebook or Google, or any other form of media.
It has to do with what you have to say and how you say it.
Here are a few samples of headlines from recent coffee industry ads: “The Finest Coffee On Earth”, ”Absolutely Brilliant Coffee Brewers”, or my favorite “Create The Ultimate Vanilla Latte”. Continue reading