It has nothing to do with the magazine or Facebook or Google, or any other form of media.
It has to do with what you have to say and how you say it.
Here are a few samples of headlines from recent coffee industry ads: “The Finest Coffee On Earth”, ”Absolutely Brilliant Coffee Brewers”, or my favorite “Create The Ultimate Vanilla Latte”. Continue reading
Sure, it’s great to have a big contract with a big company. But how do you know when you’re too dependent on that one relationship?
It happens like this: A young, growing business finally gets the call it longs for–a massive company (Wal-Mart, maybe, or Whole Foods, or whoever the dominant company is in the industry) wants their product or service. A lot of it. A big, big contract awaits. Heaven on a stick, right? Continue reading
There’s no doubt that we all need to know how to choose the right marketing people. These could be anyone doing your marketing including marketing coordinators, interns with marketing degrees, sales people, a PR person, your distributor, or your website designer. Continue reading
The most important thing is ideas
The health of a business is not guaranteed forever. Virtually all business owners or managers will face the daunting task of managing the recovery of a faltering business. Continue reading