Combining these two activities puts businesses on the right track to increased sales and business growth.
Many businesses fail to realize that lead generation and pipeline management go hand-in-hand. Anyone can generate leads. It’s simple once you find the name, phone number and email of a prospect.
Contacting and maintaining a relationship with that prospect until they are ready to buy only comes with effective pipeline management. A poor lead generation solution isn’t going to deliver your business the growth results you’re hoping for.
Pipeline management is all about strategy and patience. A prospect may not be ready to buy for 12 months, which means you need to nurture that relationship for 12 months.
This process is not for everyone, and it’s easy to understand why so many companies look for an all-in-one quick fix solution.
But if you’re going to do it right and for the long haul, you have got to go all the way, that means giving your lead generation and pipeline management efforts equal attention.