Research suggests only one in 50 deals are struck at a first meeting, yet many sales people give up after just one or two knock-backs. Perseverance will give you a major edge on competitors.
You can sometimes be so close to your business that you can miss the simple solutions for growing it, where the greatest opportunities often lie. Solutions that are blindingly obvious, once you’re aware of them – but are amongst the best kept secrets on the planet if you’re not.
For example: Only 2% of sales occur at a first meeting
People in business often hope and expect to do business the first time they meet a prospect. Yet studies reveal that only 2% of sales occur when two parties meet for the first time.
The 2% who buy at a first meeting tend to be people who have already looked into the subject matter, and already know what they’re looking for. If they meet someone who ticks all the right boxes and they get on well, then business may well be transacted. But that is far from the norm. The other 98% will only buy once a certain level of trust has been built up.Continue reading →
Stop using emails for marketing if you’re not willing to commit to using Best Practices and a consistent, frequent, and well crafted program.
Email marketing works. In fact, email marketing is 40 times more effective at acquiring new customers than social media and traditional forms of media including print and shows.
The fact is you wouldn’t get tons of emails everyday if companies didn’t find them effective. Home-goods retailer Williams-Sonoma reported a tenfold improvement in new customer acquisition by adopting a frequent well conceived e-mail program. Here are a couple of best practices tips:
START IT WITH A GOOD SUBJECT LINE 33% of email recipients open email based on subject line. Subject line is basically what your readers will first see. It needs to be catchy, and at the same time, in line with your real message, because your real goal is not just to have your email opened, but to make your readers engage with you. The best email subject lines are short, descriptive, and provide readers with a reason to explore message further. Keep it simple and to the point.Continue reading →
Facebook’s targeting features are becoming even more powerful. Facebook has rolled out improved targeting options which now allows advertisers around the world to reach precise audiences based on four main targeting types: location, demographic, interests and behaviors. And in the US, they have also added Partner Categories to the Ads Create Tool so that every marketer, from brands to local businesses, can use this targeting option.
Location Say you’re a retailer that wants to show ads to people that live near your brick-and-mortar locations. With flexible location targeting, you can build campaigns around any combination of geographies: country and city (France and London), country and state (Canada and New York), state and city (California and Las Vegas), state and ZIP code (US only), etc. It’s also easier to exclude certain areas i.e., New York City, except 11211, or the UK, excluding Cambridge.Continue reading →