Lead generation

How To Use The AIDA Formula To Boost Your Content Marketing Strategy

Source: Forbes Magazine
By: Jayson DeMers

There’s an oldie but a goody in copywriting that everyone who is creating content for their business should know: AIDA. It’s a simple formula that’s designed to grab people’s attention and take them through your content to the point that they take action on what they’ve read. It’s a start to finish approach to writing great content.

Much to my surprise, it doesn’t seem to be as widely discussed as you’d expect in the field of content strategy. We can learn a lot about great writing from the art of direct mail copywriting, especially how to engage, persuade, and convert our readers. Here’s a closer look at AIDA, what it is, and how to use it in your content strategy.

What is AIDA?

Let’s start by breaking it down into its fundamental pieces.
A = Attention
I = Interest
D = Desire
A = Action Continue reading

Why 8% of sales people get 80% of the sales

STEVE JOBS

Research suggests only one in 50 deals are struck at a first meeting, yet many sales people give up after just one or two knock-backs. Perseverance will give you a major edge on competitors.

You can sometimes be so close to your business that you can miss the simple solutions for growing it, where the greatest opportunities often lie. Solutions that are blindingly obvious, once you’re aware of them – but are amongst the best kept secrets on the planet if you’re not.

For example: Only 2% of sales occur at a first meeting

People in business often hope and expect to do business the first time they meet a prospect. Yet studies reveal that only 2% of sales occur when two parties meet for the first time.

The 2% who buy at a first meeting tend to be people who have already looked into the subject matter, and already know what they’re looking for. If they meet someone who ticks all the right boxes and they get on well, then business may well be transacted. But that is far from the norm. The other 98% will only buy once a certain level of trust has been built up. Continue reading

Stop Using Emails for Marketing


marketing-holidays-graph FINAL 2Stop using emails for marketing if you’re not willing to commit to using Best Practices and a consistent, frequent, and well crafted program.

Email marketing works. In fact, email marketing is 40 times more effective at acquiring new customers than social media and traditional forms of media including print and shows.

The fact is you wouldn’t get tons of emails everyday if companies didn’t find them effective. Home-goods retailer Williams-Sonoma reported a tenfold improvement in new customer acquisition by adopting a frequent well conceived e-mail program. Here are a couple of best practices tips:

START IT WITH A GOOD SUBJECT LINE
33% of email recipients open email based on subject line. Subject line is basically what your readers will first see. It needs to be catchy, and at the same time, in line with your real message, because your real goal is not just to have your email opened, but to make your readers engage with you. The best email subject lines are short, descriptive, and provide readers with a reason to explore message further. Keep it simple and to the point.
Continue reading