What does “sell a lifestyle” really mean?
Everyone has their favorite make of car, their favorite clothes designer and favorite vacation venues. What we buy and who buy from is an important part of who we are, no matter age, income or where we live. Identifying and connecting with those preferences is the single best way to grow your business.
But what does “sell a lifestyle” really mean? Continue reading
All this marketing technology is nothing without a strategy
With the rise of digital channels and platforms, there are more marketing technology solutions available than ever before, more than 5,000 software solutions available for marketers in 2018.
But all this marketing technology is nothing without a strategy. Ultimately, a marketer’s goal is to increase sales and drive customer retention.
The biggest challenge is aligning new technology with your marketing strategy to connect with the people you want to buy from your company. If you’re a business owner, you need to consider how this technology is going to help drive customer engagement at each stage of the buyer’s journey and customer experience. Adding a new tool isn’t useful unless you know how it will work to drive new revenue.
At the end of the day, regardless of whether you’re in marketing for a business-to-business (B2B) or business-to-consumer (B2C) business, it’s about creating human-to-human (H2H) connections.
Here are six reasons the future of marketing is human-to-human (H2H).
1. Engagement is the new “contact form.”
Less than 1% of leads ever become revenue-generating customers. Continue reading
Consulting Marketing Director Services: Focused on your marketing projects that matter most, those that help generate new sales.
Time for a Marketing Director? SOS Direct owner David Schwartz takes charge of your marketing, everything from digital media to trade shows, so that you can spend more time running your business. With David’s over 15 years of sales and marketing experience the focus is on the marketing projects that matter most, those that help generate sales while strengthening your brand.
We have over 15 years experience in food and beverage marketing including specialty coffee. Not only do we provide fresh marketing strategies and tactics but also we manage your marketing projects including working with any graphics and marketing associates you may currently have. With SOS Direct, you get all the benefits of a skilled and professional marketing director without the cost of employee benefits and perks. Continue reading
When you pioneer an industry, how can you continue to stay disruptive for generations to come? Just ask Peet’s Coffee, the over 50-year-old coffee company fighting to stay relevant and appeal to craft coffee-chugging Millennials.
Over fifty years ago, Alfred Peet opened the very first Peet’s Coffee shop. The year was 1966, when coffee from a can was the norm. From his shop in Berkeley, Calif., the Dutch immigrant began hand-roasting coffee beans in small batches, creating bold and complex blends that were unlike anything in the American market.
That was the beginning of the specialty coffee movement.
Today, the question at Peet’s Coffee is how to keep ahead of that movement while staying true to its brand. As demand for specialty coffee has exploded, so has the competition.
Here are 5 key lessons from Peet’s entrepreneurs can use as they look to grow their business. Continue reading