All this marketing technology is nothing without a strategy
With the rise of digital channels and platforms, there are more marketing technology solutions available than ever before, more than 5,000 software solutions available for marketers in 2018.
But all this marketing technology is nothing without a strategy. Ultimately, a marketer’s goal is to increase sales and drive customer retention.
The biggest challenge is aligning new technology with your marketing strategy to connect with the people you want to buy from your company. If you’re a business owner, you need to consider how this technology is going to help drive customer engagement at each stage of the buyer’s journey and customer experience. Adding a new tool isn’t useful unless you know how it will work to drive new revenue.
At the end of the day, regardless of whether you’re in marketing for a business-to-business (B2B) or business-to-consumer (B2C) business, it’s about creating human-to-human (H2H) connections.
Here are six reasons the future of marketing is human-to-human (H2H).
1. Engagement is the new “contact form.”
Less than 1% of leads ever become revenue-generating customers. Continue reading
Consulting Marketing Director Services: Focused on your marketing projects that matter most, those that help generate new sales.
Time for a Marketing Director? SOS Direct owner David Schwartz takes charge of your marketing, everything from digital media to trade shows, so that you can spend more time running your business. With David’s over 15 years of sales and marketing experience the focus is on the marketing projects that matter most, those that help generate sales while strengthening your brand.
We have over 15 years experience in food and beverage marketing including specialty coffee. Not only do we provide fresh marketing strategies and tactics but also we manage your marketing projects including working with any graphics and marketing associates you may currently have. With SOS Direct, you get all the benefits of a skilled and professional marketing director without the cost of employee benefits and perks. Continue reading
“Get 2 really top pieces of new business rather than 100 minor orders”
illy Caffé, established in 1933 in Trieste, Italy is a global leader in premium espresso coffee, available in over 60 countries.
While a favorite with home espresso machine users, illy has built a successful multi-channel food service business. From the very beginning, they developed a simple, effective, and unique trade show strategy built around their equally unique brand.
illy Trade Show Objectives, Strategies, and Tactics:
- To be visible within the marketplace
- To demonstrate illy’s success and leadership within its own marketplace
- To meet and retain existing clients
- To identify new leads that will generate long-term business
- To maintain consistency against competitors that exhibit sporadically or infrequently
- To occasionally launch new products – launching at a show is best
Sleuth is our Key B2B Account Prospect Market Research service. It is focused on providing a 360 degree view of critical key account data and insight for the purpose of scoring, opening, nurturing, and closing key B2B account prospects.
Key account prospects are the big accounts, the ones that are hard to get. In specialty coffee they include restaurant chains, corporate and institutional food service, c-store chains, hospitality, retail/grocery chains, and any other large target you may be interested in.
The benefit of Sleuth is speed and results: Provide a more expeditious, efficient, and analytical process than most sales teams now use to increase revenue and customer acquisitions within shorter sales projection timelines. Continue reading