The B2B wholesale sales channel is an important sales channel for continued growth. If you’ve been selling B2B or considered selling B2B you know that the B2B sales cycle, the time it takes to close a sale, can take a long time. Sometimes too long. Let’s say you’ve got prospective B2B sales in your pipeline, but they need to close for you to make your sales targets by the end of the month. How do you accelerate the B2B pipeline?

In order to close the B2B pipeline sales faster, you need to speed up the sales process by doing a better job in lead scoring, knowing your target customers’ interests and pain points, and building a relationship through lead nurturing.

Here are the 6 key ways to accelerate closing B2B channel-based pipeline sales: Continue reading →