Coffee Industry Marketing

Accelerate B2B Channel-Based Sales Cycle

You’ve got prospective B2B sales in your pipeline, but they need to close for you to make your target. And the end of the month is coming. How do you accelerate the pipeline?

In order to close pipeline sales faster, you need to speed up the sales process by getting expert help in doing a better job in lead scoring, knowing your target customers’ interests and pain points, and building a relationship through lead nurturing.

Here are the key ways SOS helps clients accelerate closing channel-based pipeline sales: Continue reading

Drive Sales Through Channel Partner Marketing

A lot of specialty coffee industry companies use distributors and reseller partners to deliver their message and their goods to the end-customer in various B2B channels: Cafe, OCS, grocery, gourmet, restaurant, vending, c-stores, club stores, online resellers. However, many find that their partners are often lacking in driving new business and that they’re just handling that which is given to them.

At SOS, we work with clients to increase distributor sell through. Here are some useful tips we have learned. Continue reading

5 Critical Signs You’ve Outgrown Your Marketing People

There’s no doubt that we all need to know how to choose the right marketing people. These could be anyone doing your marketing including marketing coordinators, interns with marketing degrees, sales people, a PR person, your distributor, or your website designer. Continue reading