Sure, it’s great to have a big contract with a big company. But how do you know when you’re too dependent on that one relationship?
It happens like this: A young, growing business finally gets the call it longs for–a massive company (Wal-Mart, maybe, or Whole Foods, or whoever the dominant company is in the industry) wants their product or service. A lot of it. A big, big contract awaits. Heaven on a stick, right? Continue reading
There’s no doubt that we all need to know how to choose the right marketing people. These could be anyone doing your marketing including marketing coordinators, interns with marketing degrees, sales people, a PR person, your distributor, or your website designer. Continue reading
Sign #1: Decreased Sales Conversions
The conversion results from your email campaigns are starting to decrease, and you’re trying to keep your prospect base from totally burning out. Continue reading
Source: Forbes Magazine
By: Jayson DeMers
There’s an oldie but a goody in copywriting that everyone who is creating content for their business should know: AIDA. It’s a simple formula that’s designed to grab people’s attention and take them through your content to the point that they take action on what they’ve read. It’s a start to finish approach to writing great content.
Much to my surprise, it doesn’t seem to be as widely discussed as you’d expect in the field of content strategy. We can learn a lot about great writing from the art of direct mail copywriting, especially how to engage, persuade, and convert our readers. Here’s a closer look at AIDA, what it is, and how to use it in your content strategy.
What is AIDA?
Let’s start by breaking it down into its fundamental pieces.
A = Attention
I = Interest
D = Desire
A = Action Continue reading