Email Marketing

Coffee CEO Advisor: Why Your Email Campaigns Are Not Working

SOS Coffee CEO AdvisorIf you are in the coffee business and send out emails, I probably get your email marketing campaigns; I subscribe to literally hundreds of coffee-related emails. From roasters, cafes, equipment companies, and online retailers, to allied products including syrups and cup sleeves. It’s good business to keep up and see what’s going on in the industry. The problem, however, is all the emails are “self centered”, as if the creators of these emails are in a bubble. Continue reading

6 Email Marketing Myths Debunked

Email marketing has been around a long time, by internet standards, but remains in the top 3 online sales generators. Here are the top 6 email marketing myths debunked:

1. Email Marketing Is Old School And Doesn’t Work Any More
Not true. Industry surveys show that ROI from email marketing continues to outperform social media content, pay-per-click ads, trade shows, and everything else. Continue reading