Specialty Coffee Industry Business Development Marketing

Why Your Trade Ads Don’t Work

It has nothing to do with the magazine or Facebook or Google, or any other form of media.

It has to do with what you have to say and how you say it.

Here are a few samples of headlines from recent coffee industry ads: “The Finest Coffee On Earth”, ”Absolutely Brilliant Coffee Brewers”, or my favorite “Create The Ultimate Vanilla Latte”. Continue reading

What We Do

SOS is a Business Development Marketing consultant specializing in sales growth and turnaround marketing with a focus in the Specialty Coffee Industry. We use research, analysis, strategy, planning, industry knowledge, experience, and creativity to help companies grow.