Channel Marketing

Coffee CEO Advisor: The 4 Ways To Speed Up Wholesale Sales

SOS Coffee CEO AdvisorWholesale is an important sales channel for continued growth. If you’ve been selling wholesale or considered selling more wholesale you know that the sales cycle, the time it takes to close a sale, can take a long time. Sometimes too long. Let’s say you’ve got prospects in your pipeline, but they need to close for you to make your sales targets by the end of the month. How do you accelerate the wholesale pipeline?

In order to close the sales faster, you need to speed up the sales process by doing a better job in lead scoring, knowing your target customers’ interests and pain points, and building a relationship through lead nurturing.

Here are the 4 ways to speed up wholesale sales : Continue reading

Drive Sales Through Channel Partner Marketing

A lot of specialty coffee industry companies use distributors and reseller partners to deliver their message and their goods to the end-customer in various B2B channels: Cafe, OCS, grocery, gourmet, restaurant, vending, c-stores, club stores, online resellers. However, many find that their partners are often lacking in driving new business and that they’re just handling that which is given to them.

At SOS, we work with clients to increase distributor sell through. Here are some useful tips we have learned. Continue reading