Lead Generation Marketing

Forget About B2B Or B2C. The Future Of Marketing is H2H.

SOS DirectAll this marketing technology is nothing without a strategy

With the rise of digital channels and platforms, there are more marketing technology solutions available than ever before, more than 5,000 software solutions available for marketers in 2018.

But all this marketing technology is nothing without a strategy. Ultimately, a marketer’s goal is to increase sales and drive customer retention.

The biggest challenge is aligning new technology with your marketing strategy to connect with the people you want to buy from your company. If you’re a business owner, you need to consider how this technology is going to help drive customer engagement at each stage of the buyer’s journey and customer experience. Adding a new tool isn’t useful unless you know how it will work to drive new revenue.

At the end of the day, regardless of whether you’re in marketing for a business-to-business (B2B) or business-to-consumer (B2C) business, it’s about creating human-to-human (H2H) connections.

Here are six reasons the future of marketing is human-to-human (H2H).

1. Engagement is the new “contact form.”

Less than 1% of leads ever become revenue-generating customers. Continue reading

Accelerate B2B Channel-Based Sales Cycle

You’ve got prospective B2B sales in your pipeline, but they need to close for you to make your target. And the end of the month is coming. How do you accelerate the pipeline?

In order to close pipeline sales faster, you need to speed up the sales process by getting expert help in doing a better job in lead scoring, knowing your target customers’ interests and pain points, and building a relationship through lead nurturing.

Here are the key ways SOS helps clients accelerate closing channel-based pipeline sales: Continue reading

How To Use The AIDA Formula To Boost Your Content Marketing Strategy

Source: Forbes Magazine
By: Jayson DeMers

There’s an oldie but a goody in copywriting that everyone who is creating content for their business should know: AIDA. It’s a simple formula that’s designed to grab people’s attention and take them through your content to the point that they take action on what they’ve read. It’s a start to finish approach to writing great content.

Much to my surprise, it doesn’t seem to be as widely discussed as you’d expect in the field of content strategy. We can learn a lot about great writing from the art of direct mail copywriting, especially how to engage, persuade, and convert our readers. Here’s a closer look at AIDA, what it is, and how to use it in your content strategy.

What is AIDA?

Let’s start by breaking it down into its fundamental pieces.
A = Attention
I = Interest
D = Desire
A = Action Continue reading