Think Past the “Same-Old, Same-Old” Marketing

Think past "same-old"We’ve all heard that Albert Einstein quote about doing the same thing over and over again but expecting a different result – the definition of insanity. And, let’s face it, for a lot of small businesses, your marketing sometimes feels like doing the same thing over and over again, hoping this time it turns out differently.

An example of this is hiring a new marketing person. On the surface it sounds ideal – pass along the day to day promoting and marketing of your business to someone else. You’ve been handling the marketing but it’s time to bring in an expert. But since you don’t know what your overall marketing goals are, you can’t communicate what you’d like your new marketing person to accomplish.

So, what would help? Before you search for a marketing person to work in-house or assign marketing duties to one of your loyal staffers, craft a comprehensive marketing strategy with the help of a qualified marketing professional who has your industry experience. This will set the stage for mapping out your milestones so that you can define expectations, meet challenges as they come and make sure your goals are met. And you won’t go crazy doing the same things and expecting different results.

David Schwartz
SOS Business Development Marketing