We’ve all heard that Albert Einstein quote about doing the same thing over and over again but expecting different results as being the definition of insanity. And, let’s face it, for a lot of small businesses out there, your marketing feels like doing the same thing over and over again, hoping this time it turns out differently.
Examples of this are: You decide to build a website for your company or redesign the one you have. You built your site yourself last time, so this time you’ve decided to call in an expert, but in neither case did you assess your SEO or plan an SEO strategy. If you want to put forth a certain style/brand/look for your website – then ask to see samples from your marketing consultant. We’re talking about something as important as the 24/7 online presence for your business. Throw in SEO and we are talking about figuring out how to get your company website to even rank in the highly complex world of search engine optimization.
And what about hiring a marketing person? On the surface it sounds ideal – pass along the day to day of promoting and marketing your business to someone else. You’ve been handling the marketing and it’s time to bring in an expert. But since you don’t know what your overall marketing goals are, you can’t communicate what you’d like your new marketing consultant to accomplish.
Crafting a strategy, with a qualified marketing person, with some clear objectives will set the stage for mapping out your milestones so that you can define expectations, meet challenges as they come and make sure your goals are met. And you won’t go crazy doing the same things and expecting different results.
SOS Business Development