Sure, it’s great to have a big contract with a big company. But how do you know when you’re too dependent on that one relationship?
It happens like this: A young, growing business finally gets the call it longs for–a massive company (Wal-Mart, maybe, or Whole Foods, or whoever the dominant company is in the industry) wants their product or service. A lot of it. A big, big contract awaits. Heaven on a stick, right? Continue reading
There’s no doubt that we all need to know how to choose the right marketing people. These could be anyone doing your marketing including marketing coordinators, interns with marketing degrees, sales people, a PR person, your distributor, or your website designer. Continue reading
There are currently 80 million Millennials in the U.S. Referred to as Generation Y, ages 22 – 40, they are nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market today. Here are 6 important tactics for marketing to Millennials. Continue reading
1. Your Service/Products Have Changed
If your products or services are no longer relevant because they are outdated or because the market has changed then it’s time to evaluate which direction your business will be heading into. Continue reading