Lead generation

30 Thought-Provoking Email Marketing Statistics

Lead generation, Lead Generation Marketing,

Thinking smallDigital marketers send nearly a trillion emails every year.  Budgets for email marketing continue to grow as email platforms become more robust, offering automation and greater integration with other channels.  In some organizations, email marketing is a cornerstone, while in others, it has lost favor to newer channels.  Regardless, email marketing is conducted in some capacity by almost any business.

The following list contains a combination of interesting and surprising statistics related to email marketing – covering everything from email marketing usage trends to list composition.  The key takeaways from the list are the opportunities in terms of spam prevention, list hygiene, and measurement/optimization.  Doing things that many of your competitors aren’t gives you an edge in the cluttered inbox.

1. Email marketing spending is predicted to rise to $2 billion dollars by the end of 2014 (Forrester)

2. 64.5% of B2B marketers plan to increase spending on email marketing in 2014 (eMarketer)

3. 55% of all business to business emails are marketing messages (Epsilon)

4. 30% of companies send more than half a million emails every month (Adestra)

5. Email marketing accounts for an average of 19% of digital marketing budgets for US B2B marketers (eMarketer) Continue reading →

Look for new ways to generate leads

Lead generation, Uncategorized,

SOS business developmentFor B2B businesses and those who are constantly looking for ways to generate leads, mobile lead generation cannot go untapped any longer. With more and more potential customers accessing information via their mobile devices, your business needs to pay attention to the impact that mobile is having on lead generation.

As more and more consumers turn to their phones to compare products and shop online, lead generators need to make sure their site offers a great mobile experience.

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Get to know your prospects so you can convert them to customers

Lead generation,

The latest research is showing a clear positive correlation regarding a company’s success and lead nurturing, a process that provides relevant, meaningful communications to a prospect to lead them to a conversion.

However, research is also suggesting that BtoB marketers may be lagging in their adoption of effective lead nurturing strategies. In a recent CMO study from IDC, marketers were asked to indicate their satisfaction with their businesses’ various lead management techniques. Lead nurturing scored the lowest in satisfaction.

Forty-five percent of all business inquiries result in a sale – eventually, yet according to the Sales Lead Management Association, 80 percent of sales teams do not call leads that are initially deemed unqualified.

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Does one customer represent 100 percent of my revenue?

Lead generation,

INC-MAG-IMAGESure, it’s great to have a big contract with a big company. But how do you know when you’re too dependent on that one relationship? Find out.

You probably saw the recent announcement by once-high-flying Zynga that it is laying off 20% of its workforce and closing offices world-wide because of slumping revenue caused by an over-dependence on Facebook as a marketing channel. This is a high-tech equivalent of a growth trap that can happen to any fast-growing business. I call it The Wal-Mart Effect.

It happens like this: A young, growing business finally gets the call it longs for–a massive company (Wal-Mart, maybe, or Whole Foods, or whoever the dominant company is in the industry) wants their product or service. A lot of it. A big, big contract awaits. Heaven on a stick, right?

Well, no. In fact, most small companies that land mega-contracts with massive companies end up badly damaged and have their growth stunted over the long term as a result.

Here’s how it (usually) plays out:

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