Email marketing works. In fact, email marketing is 40 times more effective at acquiring new customers than social media and traditional forms of media including print and shows.
The fact is you wouldn’t get tons of emails everyday if companies didn’t find them effective. Home-goods retailer Williams-Sonoma reported a tenfold improvement in new customer acquisition by adopting a frequent well conceived e-mail program. Here are a couple of best practices tips:
START IT WITH A GOOD SUBJECT LINE
33% of email recipients open email based on subject line. Subject line is basically what your readers will first see. It needs to be catchy, and at the same time, in line with your real message, because your real goal is not just to have your email opened, but to make your readers engage with you. The best email subject lines are short, descriptive, and provide readers with a reason to explore message further. Keep it simple and to the point.
TAKE A CUSTOMER SURVEY UTILIZING EMAIL MARKETING POLLING FUNCTIONS
Email your customer list and ask them for their needs, views, and opinions. This will help you come up with great future emails and will also serve as a guide for you to improve your marketing strategies.
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SOS Business Development