eMail

Stop Using Emails for Marketing


marketing-holidays-graph FINAL 2Stop using emails for marketing if you’re not willing to commit to using Best Practices and a consistent, frequent, and well crafted program.

Email marketing works. In fact, email marketing is 40 times more effective at acquiring new customers than social media and traditional forms of media including print and shows.

The fact is you wouldn’t get tons of emails everyday if companies didn’t find them effective. Home-goods retailer Williams-Sonoma reported a tenfold improvement in new customer acquisition by adopting a frequent well conceived e-mail program. Here are a couple of best practices tips:

START IT WITH A GOOD SUBJECT LINE
33% of email recipients open email based on subject line. Subject line is basically what your readers will first see. It needs to be catchy, and at the same time, in line with your real message, because your real goal is not just to have your email opened, but to make your readers engage with you. The best email subject lines are short, descriptive, and provide readers with a reason to explore message further. Keep it simple and to the point.
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Even Tasty Emails Can Fall Flat

SOS Email Expert Guidelines: How to Keep Your Tasty Emails From Falling Flat


1. A Unique Selling Proposition

Your email will be more successful if you provide a product or service that nobody else has. Or if you are offering a discounted price point, you’re ahead of the competition.

2. Timing
You’ll do better when you are ahead of the market with products. 
For example selling organic products before organics became popular. Continue reading