Business Development

Top 5 Tips to Improve Online Revenue Performance

Business Development
Top 5 Tips to Improve Revenues Online

Like a Formula 1 racing car, a high performance web site needs constant tuning and improvement.

Like a Formula 1 racing car, a high performance web site needs constant tuning and improvement to consistently win in the race to improve online revenues month over month, year after year.

We have 5 Tips that can help.

1. Optimize your web site (SEO*) to attract customers looking for your products on search engines.  SEO, Search Engine Optimization, involves marketing strategies important to your business. These include unique keywords which are unique to your business, dependent on your unique selling proposition (USP).

2. Make your web site easier to navigate with fewer clicks to order. If your website is older than 3 years, consider updating it as newer sites have better SEO and navigation – and they look better with bigger images, better scrolling, and animated features such as slide shows. If you have a WordPress site, simply update the theme to a newer theme. Not sure what a new and better website should look like? Go to the WordPress.org or WordPress.com website and check out the newest themes.

3. Give sales prospects confidence in your products and your company.  Provide plenty of details on your site about your products and your commitment to quality. Offer simple and short video content, customer reviews, customer testimonials, and comments from social media. Continue reading →

Cold Calling Is Old School – A 6-Step Roadmap for Growth

Business Development, Lead generation, Lead Generation Marketing

It is extremely difficult to reach and stay in touch with a prospect by phone. Instead, new business-building practices are a must if you want to expand. Crafting a clear-cut growth plan is necessary and effective…more effective than cold calling.

Follow our 6-Step Growth Plan Roadmap:

Step 1: Focus on your core product

Step 2: Keep your pitch simple

Step 3: Stay true to who you are

Step 4: Map it

Step 5: Utilize marketing tools that work best for you

Step 6: Exercise the plan

Growth Plan RoadmapFor more details about a Customized Growth Plan for Your Business
Contact:
David Schwartz
SOS Business Development
760.345.5069
Email

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More Effective Ways to Target Business Prospects Using Facebook Ads

Business Development, Lead generation, Lead Generation Marketing, ,

LIKEFebruary 2014

Facebook’s targeting features are becoming even more powerful. Facebook has rolled out improved targeting options which now allows advertisers around the world to reach precise audiences based on four main targeting types: location, demographic, interests and behaviors. And in the US, they have also added Partner Categories to the Ads Create Tool so that every marketer, from brands to local businesses, can use this targeting option.

Location
Say you’re a retailer that wants to show ads to people that live near your brick-and-mortar locations. With flexible location targeting, you can build campaigns around any combination of geographies: country and city (France and London), country and state (Canada and New York), state and city (California and Las Vegas), state and ZIP code (US only), etc. It’s also easier to exclude certain areas i.e., New York City, except 11211, or the UK, excluding Cambridge. Continue reading →

SWOT Analysis: Starbucks

Business Development

Starbucks SWOT Analysis
by David Schwartz

What Does SWOT Analysis Mean?
SWOT is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats.

The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. Continue reading →