Author: sosbusinessdevelopment14

Top 5 Tips to Improve Online Revenue Performance

Business Development
Top 5 Tips to Improve Revenues Online

Like a Formula 1 racing car, a high performance web site needs constant tuning and improvement.

Like a Formula 1 racing car, a high performance web site needs constant tuning and improvement to consistently win in the race to improve online revenues month over month, year after year.

We have 5 Tips that can help.

1. Optimize your web site (SEO*) to attract customers looking for your products on search engines.  SEO, Search Engine Optimization, involves marketing strategies important to your business. These include unique keywords which are unique to your business, dependent on your unique selling proposition (USP).

2. Make your web site easier to navigate with fewer clicks to order. If your website is older than 3 years, consider updating it as newer sites have better SEO and navigation – and they look better with bigger images, better scrolling, and animated features such as slide shows. If you have a WordPress site, simply update the theme to a newer theme. Not sure what a new and better website should look like? Go to the WordPress.org or WordPress.com website and check out the newest themes.

3. Give sales prospects confidence in your products and your company.  Provide plenty of details on your site about your products and your commitment to quality. Offer simple and short video content, customer reviews, customer testimonials, and comments from social media. Continue reading →

Inbound Marketing vs. Outbound Marketing – It’s All Good

Uncategorized

Thanks to the Internet, marketing has evolved over the years. Marketers no longer rely on expensive billboards and TV spots. Everyone knows that calling a prospect ‘cold’ is very difficult, because so many companies have automated phone answering making it extremely hard to get an actual person on the phone. Whether you reach out to anyone within earshot and or only call people who were referred to you, you have to begin the conversation some time. That first call is pretty darn ‘cold’ no matter how delightfully bad-ass your pitch might be.

It’s all-important how you incorporate the two disciplines. Inbound marketing is definitely critical in today’s overwhelming informational environments. But inbound marketing doesn’t work as well without outbound marketing. To grow your business, you have to reach out to people you don’t know and who don’t know you. If they are not interested in your content, then you have to try something else. Welcome to reality.

Warm up prospects by being extremely active with social media. The most reliable approach to finding new customers is to warm up the prospect before you cold call with valuable information about your products and services and by creating interest in what you are selling. Social media and email marketing are winning because they costs a lot less than traditional marketing.

Combine inbound and outbound marketing for better results. The fact is that outbound prospecting still offers results is contrary to many who claim inbound is all one needs. Our preference is a combination of outbound, inbound and referral selling. If a prospect is familiar with your products and services they will be more likely to take your call.

Some suggest that no one likes salespeople, and that even salespeople don’t like being salespeople. They may suggest things like changing your title to disguise that fact that you’re in sales. They often insist that you abandon your outbound efforts and find your way to the promised land that is inbound marketing. In their mind, the ideas are mutually exclusive: you are either an old-school salesperson or you are enlightened, social-media wielding, and non-salesperson.

The big truth is that a balance of inbound and outbound marketing is king.

Contact:
David Schwartz
SOS Business Development
760.345.5069
Email

 

Cold Calling Is Old School – A 6-Step Roadmap for Growth

Business Development, Lead generation, Lead Generation Marketing

It is extremely difficult to reach and stay in touch with a prospect by phone. Instead, new business-building practices are a must if you want to expand. Crafting a clear-cut growth plan is necessary and effective…more effective than cold calling.

Follow our 6-Step Growth Plan Roadmap:

Step 1: Focus on your core product

Step 2: Keep your pitch simple

Step 3: Stay true to who you are

Step 4: Map it

Step 5: Utilize marketing tools that work best for you

Step 6: Exercise the plan

Growth Plan RoadmapFor more details about a Customized Growth Plan for Your Business
Contact:
David Schwartz
SOS Business Development
760.345.5069
Email

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More Effective Ways to Target Business Prospects Using Facebook Ads

Business Development, Lead generation, Lead Generation Marketing, ,

LIKEFebruary 2014

Facebook’s targeting features are becoming even more powerful. Facebook has rolled out improved targeting options which now allows advertisers around the world to reach precise audiences based on four main targeting types: location, demographic, interests and behaviors. And in the US, they have also added Partner Categories to the Ads Create Tool so that every marketer, from brands to local businesses, can use this targeting option.

Location
Say you’re a retailer that wants to show ads to people that live near your brick-and-mortar locations. With flexible location targeting, you can build campaigns around any combination of geographies: country and city (France and London), country and state (Canada and New York), state and city (California and Las Vegas), state and ZIP code (US only), etc. It’s also easier to exclude certain areas i.e., New York City, except 11211, or the UK, excluding Cambridge. Continue reading →