Lead Generation Marketing

Stop Using Emails for Marketing

marketing-holidays-graph FINAL 2Stop using emails for marketing if you’re not willing to commit to using Best Practices and a consistent, frequent, and well crafted program.

Email marketing works. In fact, email marketing is 40 times more effective at acquiring new customers than social media and traditional forms of media including print and shows.

The fact is you wouldn’t get tons of emails everyday if companies didn’t find them effective. Home-goods retailer Williams-Sonoma reported a tenfold improvement in new customer acquisition by adopting a frequent well conceived e-mail program. Here are a couple of best practices tips:

33% of email recipients open email based on subject line. Subject line is basically what your readers will first see. It needs to be catchy, and at the same time, in line with your real message, because your real goal is not just to have your email opened, but to make your readers engage with you. The best email subject lines are short, descriptive, and provide readers with a reason to explore message further. Keep it simple and to the point.
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Cold Calling Is Old School – A 6-Step Roadmap for Growth

It is extremely difficult to reach and stay in touch with a prospect by phone. Instead, new business-building practices are a must if you want to expand. Crafting a clear-cut growth plan is necessary and effective…more effective than cold calling.

Follow our 6-Step Growth Plan Roadmap:

Step 1: Focus on your core product

Step 2: Keep your pitch simple

Step 3: Stay true to who you are

Step 4: Map it

Step 5: Utilize marketing tools that work best for you

Step 6: Exercise the plan

Growth Plan RoadmapFor more details about a Customized Growth Plan for Your Business

David Schwartz
SOS Business Development

More Effective Ways to Target Business Prospects Using Facebook Ads

LIKEFebruary 2014

Facebook’s targeting features are becoming even more powerful. Facebook has rolled out improved targeting options which now allows advertisers around the world to reach precise audiences based on four main targeting types: location, demographic, interests and behaviors. And in the US, they have also added Partner Categories to the Ads Create Tool so that every marketer, from brands to local businesses, can use this targeting option.

Say you’re a retailer that wants to show ads to people that live near your brick-and-mortar locations. With flexible location targeting, you can build campaigns around any combination of geographies: country and city (France and London), country and state (Canada and New York), state and city (California and Las Vegas), state and ZIP code (US only), etc. It’s also easier to exclude certain areas i.e., New York City, except 11211, or the UK, excluding Cambridge. Continue reading

Think Past the “Same-Old, Same-Old” Marketing

Think past "same-old"We’ve all heard that Albert Einstein quote about doing the same thing over and over again but expecting a different result – the definition of insanity. And, let’s face it, for a lot of small businesses, your marketing sometimes feels like doing the same thing over and over again, hoping this time it turns out differently.

An example of this is hiring a new marketing person. On the surface it sounds ideal – pass along the day to day promoting and marketing of your business to someone else. You’ve been handling the marketing but it’s time to bring in an expert. But since you don’t know what your overall marketing goals are, you can’t communicate what you’d like your new marketing person to accomplish. Continue reading