There’s no doubt that we all need to know how to choose the right marketing people. These could be anyone doing your marketing including marketing coordinators, interns with marketing degrees, sales people, a PR person, your distributor, or your website designer. Continue reading
Business Development
7 Signs You Need Marketing Automation
Sign #1: Decreased Sales Conversions
The conversion results from your email campaigns are starting to decrease, and you’re trying to keep your prospect base from totally burning out. Continue reading
Why 8% of sales people get 80% of the sales
Research suggests only one in 50 deals are struck at a first meeting, yet many sales people give up after just one or two knock-backs. Perseverance will give you a major edge on competitors.
You can sometimes be so close to your business that you can miss the simple solutions for growing it, where the greatest opportunities often lie. Solutions that are blindingly obvious, once you’re aware of them – but are amongst the best kept secrets on the planet if you’re not.
For example: Only 2% of sales occur at a first meeting
People in business often hope and expect to do business the first time they meet a prospect. Yet studies reveal that only 2% of sales occur when two parties meet for the first time.
The 2% who buy at a first meeting tend to be people who have already looked into the subject matter, and already know what they’re looking for. If they meet someone who ticks all the right boxes and they get on well, then business may well be transacted. But that is far from the norm. The other 98% will only buy once a certain level of trust has been built up. Continue reading
Even Tasty Emails Can Fall Flat
SOS Email Expert Guidelines: How to Keep Your Tasty Emails From Falling Flat
1. A Unique Selling Proposition
Your email will be more successful if you provide a product or service that nobody else has. Or if you are offering a discounted price point, you’re ahead of the competition.
2. Timing
You’ll do better when you are ahead of the market with products. For example selling organic products before organics became popular. Continue reading